Pawth required a set of high-end visuals to support the launch of their dog collar range across web and social. With no CAD available, the product was built from scratch using photo reference, focusing on accurate proportions, material response, and fine details such as stitching and hardware finishes. The direction centred around clean, controlled lighting to emphasise form and material quality, alongside animation that allowed the product to be viewed from multiple angles with a tech influence. The final output included a set of hero animations designed to give Pawth a consistent and premium visual presence.